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Seeing is Selling: Marketing with video

“It’s not what you look at that matters, it’s what you see.”
– Henry David Thoreau

Every year thousands of homes across the Central Shenandoah Valley are photographed and listed “For Sale” … but will buyer really “See” your home and its full value?
If you’re thinking of selling your home, you may be wondering how to best market it to potential buyers. Sure, a picture may be worth a thousand words, but it is significantly limited in how it tells the complete story of your home and its value. Professional, intentionally scripted, videography on the other hand is a powerful mechanism to showcase your home and its features in a way that will connect with potential buyers visually and emotionally. Here are some of the benefits of using videography to market your home and why our team invests video as a critical part of our marketing strategy for all of our sellers:

1. It can help you highlight your home’s best features: With videography, you can show off your home’s unique features and highlight the things that make it special. This could include beautiful views, a spacious backyard, or a recently renovated kitchen. By showcasing your home’s best features, you can help potential buyers see why they should choose your home over others on the market.

2. It can help you create a more emotional connection with potential buyers: A video of your home can help potential buyers feel more connected to it, which can be a powerful tool in persuading them to make an offer. With videography, you can capture the warmth and character of your home, and show potential buyers what it would be like to live there.

3. It can help you stand out from the competition: In today’s competitive housing market, it’s important to find ways to make your home stand out from the competition. Using videography can help you do just that, by providing potential buyers with a unique and engaging way to learn about your home.

Overall, using videography to market your home can be a powerful tool in attracting potential buyers and helping you get your home sold quickly, for the best possible price, and the best possible terms. If you’re thinking of selling your home, connect with a member of our team to learn how we will leverage the power of video to achieve your goals when selling your home or investment property.

Check out our team’s latest videos to see the benefits for yourself

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