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Cast a Wider Net When Selling Your Home

In our last blog post, we dove into the benefits of marketing with video, which is becoming more and more essential in today’s real estate market. Whether it’s your home, rental, or commercial property, video will connect with potential buyers and highlight its features on a personal level, designed to attract more attention and better offers. Once you’ve committed to your property marketing plan, you must be strategic in who you’re trying to reach and how you’ll do so – enter, multi-channel marketing.

What is multi-channel marketing? Multi-channel marketing is a strategy that involves using several mediums, methods, or platforms, to promote a product or service. In the world of real estate, this might include print ads, online listings, social media posts, email marketing, and more. The goal of multi-channel marketing is to cast as wide a net as possible, to reach more potential buyers, and to maximize the chances of selling your home for your desired price and terms. Today’s most successful real estate professionals effectively leverage video to expand a listing’s exposure through email, websites, and across popular platforms such as YouTube, Instagram, TikTok and Google.

A few key benefits of hiring a real estate team that understands and utilizes multi-channel marketing strategies:

  1. It can help you reach a wider audience: By using multiple channels to promote your home, you can reach potential buyers who might not see your listing if it were only advertised in one place. For example, someone who is browsing real estate listings on their phone might not see your ad in a local newspaper, but they might see it on social media. By using multi-channel marketing, you can increase the chances that your home will be seen by the right buyers.
  2. It can help you target specific demographics: With multi-channel marketing, you can use different channels to target specific groups of potential buyers. For example, you might use social media ads to reach younger buyers, or email marketing to reach buyers who are already on your mailing list. This allows you to tailor your marketing efforts to the specific needs and preferences of your target audience.
  3. It can help you create a more consistent brand experience: By using multiple channels to promote your home, you can create a more consistent brand experience for potential buyers. This means that they will see the same images, messaging, and branding no matter where they encounter your home. This can help to build trust and credibility with potential buyers, and make them more likely to consider your home when making a purchasing decision.
  4. It can help you get more showings (the ultimate goal): By using multiple channels to promote your home, you can generate more leads, or potential buyers who are interested in your home. This means that you’ll have a larger pool of potential buyers to work with, which can increase the chances of making a sale.

Hiring a realtor who uses multi-channel marketing when listing and selling your home can be a smart decision. By using multiple channels to promote your home, you can reach a wider audience, target specific demographics, create a more consistent brand experience, and generate more showings. All of these factors can help to increase the chances of selling your home quickly and for the best possible price.

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